Dark Cuban Rums and their Emblematic Factory
20 de marzo de 2017, 12:44By Roberto F. Campos
Havana, Mar 20 (Prensa Latina) The quality of light Cuban rums has today a substantial reinforcement in a factory that specializes in dark rtums, dedicated above all to the higher echelon of spiritsi, also known as Prestige.
The executives of the joint venture Havana Club International S.A. (CubaRon and Pernod Ricard of France), point now with force to those productions that divide, even in its high echelon, the mentioned rums Prestige or Iconic Line and the Premiums.
Such productions have its center at the Ronera San Jose in the western Cuban province of Mayabeque which started producing 10 years ago, and its executives boast a constant growth, both in quantity but above all as quality is concerned.
Main specialist of the Factory, Yaima del Pilar Rodriguez, illustrated the Cuban rum panorama, making emphasis in the opening of that plant on January 9, 2007.
The factory had its origin in the Havana Club International (50 percent of profits among partners) created in 1993 and outstanding success in production and sales.
At the end of 2016, the company sold 4.2 million 9-liter boxes of rum, partly whites, three years, white mature and all the assortment of dark rums.
Including the Special Plus, Ritual, Reserve, Seven Years and the collection Iconic: Master Selection, 15 Years, Union, the Limited Editions Tribute (2016 and 2017) and the Maximo Extra Mature.
The brand is registered in over 140 countries, although in practice is sold in 130. Cuba's domestic market is the number one destination with the sale of one million boxes per year, but mainly of white and three-year rums.
The main markets are Europe (about 60 percent), Canada, Mexico, Chile and some to Asia.
Cuban rum is not sold in the United States due to the commercial sanctions of Washington against Havana, country that consumes 40 percent of spirits produced worldwide.
Havana Club is between places 21 and 23 for spirits according to the British magazine Drink International that classifies only the 100 most outstanding in the planet.
As regarding the last 23 years, the company accumulated sales
of one billion 878 million USD, of which one billion 420 million due to exports.
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