In statements to Prensa Latina, Iberostar Marketing Director Alexeis Torres explained that in order to increase the added value of the tourism industry, the group created the Caribbean Hotel Logistics supplying company in the ZEDM two years ago, which is in charge of providing services to Iberostar in particular, as well as to other hotels.
This makes it possible to have a variety of food and beverages, supplies and other raw materials required to be more competitive in the Caribbean region.
Although it is another company with a different purpose, it represents an added value that completes the chain, Torres said.
He pointed out that in further efforts to complete the equation, Iberoestar will on Wednesday inaugurate in Cuba the first flight of Worldtofly airline, which belongs to the Group, another area that will add value to the company.
Torres recalled that the Covid-19 pandemic put the world on pause, therefore the reactivation will be progressive, and air connectivity will be one of the factors to make recovery easier.