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Prensa Latina, persistence and innovation modern multimedia center

Prensa Latina, persistence and innovation modern multimedia center

La Habana, 29 dec (Prensa Latina) Strength and innovation are aspects that have characterized 2021, an intense year of work for the AgenciaInformativaLatinoamericanaPrensa Latina, a communicational project conceived in 1959 by Fidel Castro and Ernesto Che Guevara.
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Enhancing its work –now not only as a news agency, but also a multimedia center- particularly speaks of the fact that it was the first and remains to date the most consulted and best positioned Cuban site on the Internet (number three of the “Top Sites in Cuba”, only surpassed by Google and YouTube), ranking 2560th in global international traffic.

That is confirmed by Alexa, an entity that for more than two decades has calculated the popularity of websites from all over the world.

Something also admitted by the study “Digital 2021” on Internet consumption patterns in the world, conducted by two important communication companies: We Are Social and Hootsuite.

Prensa Latina’s impact is directly influenced by the fact that it issues 350 news notes daily in six languages (Spanish, English, Portuguese, Russian, French and Italian), most of which coming from its 40 correspondent’s offices in the America’s, Europe, Asia and Africa.

But also the top quality services it offers, now from an updated, more attractive, interactive and easy-to-access portal, in which remarkable changes can be seen in terms of graphic and audiovisual contents, aimed at drawing the reader’s attention and loyalty.

Prensa Latina alsoputs at the reader’s disposal its own and associated publications, capable of meeting the most different interests, including the Orbe weekly, with its issues for Mexico and Venezuela, the magazines Cuba Internacional, AvancesMédicos, Prisma, Negocios en Cuba, The Havana Reporter andCorreo de Cuba.

To complement these services the agency also has an online radio station that broadcasts 24 hours a day, whose programming includes morning and afternoon newscasts, weekly summaries and shows, such as News on the dot and News on line, both in English. Likewise, Prensa Latina Televisión also makes a contribution to it, offering programs, such as NoticieroSemanal, Panorama Cultural and newscasts for TV channels from different countries, interviews and reports that also feed the portal on YouTube.

Because if something has been gaining momentum at the agency’s daily work arethings specially designed for the social media, such as the already popular Vistazo a…sent by correspondents from their respective countries with a current dynamic. In addition, it includesshows, such as #360, Megadeportesand Mosaico Cultural, which have managed to gradually reach an increasing number of followers on Twitter, Facebook, Youtube, Instagramand, most recently, on Telegram.


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