The world’s largest event in the travel industry was resumed in person and with virtual meetings to give continuity to a sector with a lot of drive in economic matters and strongly hit by the pandemic due to lockdowns and restrictions.
Now it will have a three-day convention with extensions in different ways until March 17.
The first day brings a series of formats of high-level exchanges of views among experts, discussions on the conflict in Ukraine, the pandemic and key issues of resilience, digitization and sustainability.
The organizers noted that there is an extensive program of events with 223 speakers and 102 sessions. Georgia is the official cultural destination, March 17 is dedicated to the Digital Business Day, and adds New series of B2B networking events in 2022.
Since its introduction in 1966, ITB Berlin has proven to be an important platform for the international travel industry.
With the inauguration of the ITB Berlin Virtual Convention, which will take place online from Tuesday to Thursday, March 10, the world’s leading travel trade fair is launching a new event concept.
Over the next three days, high-level experts will examine the most pressing issues being faced by the global travel industry.
The focus will be on the pandemic and its impact, as well as the challenges of conflicts and geopolitical crises. The convention will be streamed live from the Messe Berlin studio on itb.com. Attendance is free of charge (itb.com/ticketshop).
For the total of 102 panels, lectures, presentations, press conferences and discussions, 223 experts and leading companies will assess the global challenges for the travel industry.