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Radio should tend to art and certainty, academic says

academica-cubana-Zenaida-Costales

Radio should tend to art and certainty, academic says

Havana, Mar 14 (Prensa Latina) There are currently no single models of radio, but many and endless ways of listening to that in digital times must tend to art and certainty, Cuban academic Zenaida Costales said.
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Costales, who is a professor at the Faculty of Communication in Havana, exchanged views with several media professionals in the country on Sunday, when she spoke about the new ways of doing radio, its challenges and current conditions in the face of digitalization.

On the 100th anniversary of radio in Cuba, Costales stressed the importance of taking advantage, in terms of a good product, of each of the elements involved in the language of radio: music, voice, sound effects and silence.

The music resorts to memory and history, the sound effects are reminders in the home, the speech convinces the audience and the silence invites reflection. These four aspects are mixed and combined to create the so-called auditory imageries, she said.

Costales, who is also a journalist of Radio Rebelde station, also referred to the lack of information to construct the news, which would enable to reach people with greater intentionality and provoke greater popular participation.

Costales’ lecture took place during the Ruben Martinez Villena 2022 Cultural Journalism Workshop, convened by the Hermanos Saiz Association to stimulate the practice of journalism.

At the same time, the contest of the same name being held, will announce the winners of the contest on occasion of the Day of Cuban Press, this Monday.

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