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Cuban minister calls to promote new actors’ products

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Cuban minister calls to promote new actors’ products

Ciego de Avila, Cuba, Mar 23 (Prensa Latina) Cuban Minister of Domestic Trade Betsy Diaz called here on Wednesday to search for strategies to promote the commercialization of products and services of new economic actors in the domestic market.
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During a meeting with young workers from that sector in Ciego de Avila, the minister stressed the need to diversify sales in each unit, for which it is necessary to study the market segments due to the differentiation of the towns.

To this end, it is important to know the characteristics, culture and identity of each place, in order to use all the potentials of the territory to provide goods and services.

The minister urged wholesale companies to take advantage of the strengths of micro, small and medium enterprises, rural cooperatives, private businesses and state-owned production forms to incorporate more products in the domestic market

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