A press release issued in Havana said the promotion covered Cyprus, Greece, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Saudi Arabia and Nigeria.
The exhibition was in charge of Habanos S.A.’s distributor, Phoenicia T.A.A. Cyprus, and it was a limited cigar that is 57 mm in diameter and 150 millimeters long on the occasion of the anniversary of that brand.
The exhibition took place within the distribution area of Phoenicia T.A.A. Cyprus and was held in a hybrid format with in-person events in the aforementioned nations.
In a virtual way, the new vitola was launched for cigar aficionados around the world who wanted to experience the launch live, the message said. They explained that more than 2,000 users registered on the platform www.cohiba55.com to get to know the new product first hand, and around 1,000 guests attended the on-site events, being the first to taste this Cohiba Edicion Limitada.
Habanos S.A. Operational Marketing Director Ernesto Gonzalez was present in Limassol, Cyprus, to participate in this global event.
He said that it was a pleasure to be present to celebrate the anniversary of the world’s most prestigious brand of Premium (hand-rolled) cigars.
During these 55 years, he recalled, his company has developed under the Cohiba brand a portfolio of cigars with attention to every detail, designed for the most demanding lovers.
He assured that Cohiba leads innovation and the development of special products that are introduced in the market with a very limited and exclusive character.