Nicola Madden-Greig, president of the CHTA, called on Caribbean tourism leaders to create their own destiny in the vital travel and tourism sector, and not to be influenced by the agendas of interests outside the region.
Some are growing by leaps and bounds, while others remain in recovery mode, he noted, although overall tourism activity in the Caribbean has almost returned to pre-Covid-19 pandemic levels.
The dispersion of flights and insufficient marketing resources are largely responsible for this lack of balance.
For the region’s tourism sector to recover fully and fairly, Madden-Greig said it is important for government leaders to formulate policies and strategies that promote regular, predictable and inter-island connectivity.
The head of the region’s leading private sector tourism organization noted that such a move would not only encourage tourists to visit more islands, but would also help meet the needs of Caribbean residents traveling for family business and leisure purposes.