In a statement, the multilateral entity celebrated the initiative, through which the companies agreed to incorporate the values and principles of the UNESCO Recommendations on Ethics in AI, a framework adopted by the Member States in November 2021.

The general director of the organization, based in this capital, Audrey Azoulay, considered that with the agreement with global technology companies, another great step was taken.

“I appeal to all stakeholders in the sector to follow suit. An alliance between the public and private spheres is essential if we want to develop AI for the common good,” she stressed.

UNESCO promotes rules so that AI benefits humanity and its development guarantees the protection of human rights, individual freedoms and the environment, inclusion and the promotion of peaceful and just societies.

The agreement with GSMA, INNIT, Lenovo Group, LG AI Research, Mastercard, Microsoft, Salesforce and Telefónica was signed in Kranj, Slovenia.

ef/npg/wmr