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Cuba legalizes exercise of advertising and sponsorship in media

Havana, Jun 7 (Prensa Latina) The recognition of the exercise of advertising and sponsorship in Cuba's public media is a breakthrough in almost 70 years, executives of organizations in the field of communication in this country acknowledged.

Decree-Law 102 on the exercise of advertising and sponsorship was also formalized on Thursday, after a broad consultation that led to the approval of the Social Communication Law, the first in the nation, and its related regulations.

This law regulates the use of advertising and promotion in radio, television, and print and digital media, besides the prohibitions in their practice, Onelio Corderi, vice-president of the Institute of Information and Social Communication (IICS), explained on Thursday.

The Social Communication Law, which will enter into force in four months, has an inclusive approach and defends the rights of citizens from organizational, media, and community spheres, Corderi explained.

Rosa Maria Perez, president of the Cuban Association of Social Communicators (ACCS), stated that Cuba has had a strictly media-based vision of communication processes.

Association of Cuban Journalists (UPEC in Spanish)’s President Ricardo Ronquillo pointed out that the public media system will allow progress in solving the structural problems of the Cuban press.

Belkis Perez, vice-president of the IICS, assured that structures are in place nationwide to implement the law and training programs are being carried out with the directors of the new organization and other social actors.

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