This is the most significant meeting of this kind of cigar taking place from February 24 to 28. Experts consider the Habano cigars the best in the world due to the triple condition of soil, climate, and the producers’ experience.

More than 1,000 people from around 70 countries are attending the event, when the Cuban cigar industry showcases the latest innovations and trends in producing these luxury products.

Despite the island’s complex economic situation, the production of cigars, above all Premium or handmade cigars, continues its upward spiral, facing both financial situations and the problems caused by hurricanes and different hardships.

The international corporation Habanos SA has been leading in commercializing these products, but also when it comes to combining several factors such as the production of leaves, rolling, and the culture of marketing this product that has leading brands such as Cohiba, the first one launched after 1959.

This Festival’s edition is dedicated to the 15th anniversary of the Behike Line of Premium Cohiba brand, one of the most luxurious and expensive cigars produced on this island, hence the attention of foreigners attending the event.

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