As part of the fundamental document of the XXV Habano Festival (February 24-28, Palacio de Convenciones and similar venues) both executives expressed their opinions in the Press Dossier that circulates at the meeting.
Carrillo also pointed out that it is a great honor to welcome the 3,300 participants from 110 countries, journalists and exhibitors, for their enthusiasm for this luxury product.
He said that the Festival is the most anticipated event of the year in the world of premium cigar smokers, an opportunity to appreciate the challenges and show a shared pride.
Therefore, aficionados from all over the world participate to celebrate the stories of tradition and a commitment to learn and enjoy the rich culture that surrounds cigars. He also highlighted the celebration, as the center of this Festival, of the Behike Line of the Cohiba brand, 15 years, a treat together with other important brands, vitolas and events.
For his part, Harguindey joined in this declared pride due to the legacy of this product and its growth.
Such criteria appears shared by the 3,300 participants from 110 countries who, together with 160 journalists from 21 nations, constitute an army participating in the 25th edition of the Habanos Festival, to which are added the 90 exhibitors from 10 nations of the Trade Fair.
The income of Habanos S.A. (founded in 1994) for the previous year-end was 827 million dollars, for a growth of 16 percent compared to the previous year (2023).
Its successes were due to the quality of its products, sold through 4,705 establishments distributed throughout the world, such as the network that includes La Casa del Habano (168), Cohiba Atmosphere (21), Habanos Specialist (1,311), Habanos Terrace (602), and Habanos Point (2,603).
The company’s portfolio features 27 brands (220 vitolas) and 33 new products from 2024, marketed in 130 countries, with emphasis on quality over quantity. China was crowned first in sales in terms of value, with emphasis on the Asia-Pacific region, 24 percent increase, followed by Spain, Switzerland, the United Kingdom and Germany.
Now, the Romeo y Julieta brand is celebrating its 150th anniversary, Montecristo its 90th, Partagás its 185th, and Cohiba’s Behike Line its 15th.
In particular, the La Casa del Habano network or franchise, founded in 190 in Cancún, Mexico, covers 60 countries and 120 cities, places where other island products such as rum and coffee are also offered, and which are a hub for culture and information about the island.
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