According to Luis Carlos Castroverde, president of Anavip, with this initiative they hope to face the impact of the Trade Promotion Agreement (TPC), which establishes the progressive reduction of tariffs, and invite the population in general to consume fresh national chicken meat, to counteract the entry of frozen product from the northern country.

The Panamanian poultry industry generates more than 80 thousand direct and indirect jobs, and the campaign has the purpose that our consumers, throughout the country, can know the attributes of the national product, which complies with the sanitary and safety standards, he said.

Castroverde indicated that they will promote the consumption of national chicken meat, accompanied by a differentiation effort, through a distinctive quality seal that reinforces in the minds of consumers important attributes of the product.

For Anavip this campaign should also serve to motivate the country’s authorities to defend poultry production, as do large economies in the world that also face a tariff war.

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