Sponsored by the Ministry of Economic Development of the Russian Federation and the Ministry of Foreign Affairs of Russia, the forum will gather industry leaders, representatives of governments, business, and non-profit organizations to discuss how to build trust and interaction.

Among the key topics are communications as part of the creative economy, the introduction of artificial intelligence (AI) into public relations, media as a strategic channel, the creation of regional brands, and other issues.

We have set ourselves an ambitious goal: to build a communication bridge between Russia and its partners through open dialogue, stated Andrey Lapshov, chairman of the Association of Public Relations Consultants (ARPC), which is organizing the event.

Lapshov added that, “This idea is summarized in the name and concept of the event. We look forward to May 21 and invite communicator-leaders from different sectors and countries to readjust the professional communication sphere, lay bridges, and acquire new acquaintances, ideas, knowledge, and experience.”

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