The award acknowledges the island for its work in preserving and revitalizing intangible cultural heritage.

During the opening ceremony of the Culture and Tourism Festival, Meadin 2025, Elizabeth Vela, Cuban Tourism counselor for Asia, stated that Cuba is one of the most fascinating destinations in the Caribbean.

Vela underscored that the country’s strategic geographic location strengthens its role as a leading multi-destination in the region.

She remembered that Cuba was declared China’s first tourist destination in Latin America in 2003, opening up opportunities for visitors from this nation.

She added that the country offers more than beaches: it boasts the best tobacco in the world, high-quality coffee, exquisite rum, and an internationally recognized tangible and intangible cultural heritage.

Vela noted that the resumption of Air China’s direct flights to Cuba, along with the visa exemption for Chinese citizens, facilitates travel and promotes multi-destination tourism to Latin America.

She commented that the new “Cuba Unica” campaign highlights national identity, the kindness of the Cuban people, and the achievements of the Revolution in all social spheres.

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