Habano cigars take center stage for Cuba in 2026

Havana, Jan 12 (Prensa Latina) The Habanos Festival is a major highlight of Cuba's tourism events calendar for the coming year, with a program running from February 23 to 26.

January 12, 2026
11:43

It is a key event for attracting tourists and professionals to the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.

This coincides with the presentation by the Ministry of Tourism (Mintur) of its 2026 Events Calendar at the end of last year, which foreshadowed significant activity encompassing elements of the travel industry, culture, science, and other social aspects.

The acronym MICE stands for Meetings, Incentives, Conventions, and Exhibitions, which are the set of activities (or some of them) that comprise this type of business tourism.

The Ministry of Tourism’s catalog, as well as those of events related to the Ministries of Culture, Education, and Science, Technology and Environment, demonstrate that the island continues to be a proven destination for the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, experts say.

By 2026, 276 events are planned in Cuba, 41 more than those held in 2025, a year in which the island is a member of the Federation of Latin American Congress and Related Event Organizers (COCAL) and the International Congress and Convention Association (ICCA).

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