Held annually on September 27, the theme is “Digital Agenda and AI to Redesign Tourism.”

Ethiopian Tourism Minister Selamawit Kassa said the Ministry, along with tourism stakeholders, organized a series of activities, including visits to the Fasilides Castles in Amhara Region and Beynouna Village, 200 kilometers east of Addis Ababa, and an art contest, among others.

Kassa also mentioned establishing a Digital Tourism Information Center at the Ministry’s headquarters, equipped with advanced screens and interactive devices to improve access to tourism information and services.

The tourism minister stressed the center’s particular relevance for layover tourists, noting its proximity to the Bole International Airport in Addis Abeba its potential to provide accessible information during their stay.

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