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Computing Fair 2024, moving fast towards digitization in Cuba

Havana, Mar 21 (Prensa Latina) The convergence today of state, private and foreign companies at the 19th Computing 2024 Fair, which is being held in this capital, is a fundamental space to move faster towards the digitalization of Cuban society.

This was reaffirmed by the executive director of the exhibition event, Ariadne Plascencia, who, in an exclusive conversation with Prensa Latina, stressed the importance of joining all the economic actors related to ICTs on the island in this event, “not only as exhibitors, but also as sponsors”.

“This is the first occasion in which all sectors of the economy participate and this puts us in a scenario of great diversity in terms of the products offered and at the same time increases competition among companies, not in an antagonistic way but focused on integrating all the efforts of human capital trained in our country in the IT sector to advance in the digitization of Cuban society as quickly as possible,” he said.

Talking to the Latin American agency, Dany Valiente, general director of the computer applications company Desoft, announced that this state entity is going through a transformation process in which five of the provincial representations assumed as MSMEs (small or medium-sized enterprises) and so will do other territories in the country.

“We arrive at this fair with a different organizational dynamism and jointly we are exhibiting star products such as the Cuban localization system Zoom LC, the Febexpo platform and a digital marketing service that will work together with the media entity Ideas Multimedios and Disset Consultors,” he detailed.

Plasencia stressed that the Fair is also a way to launch new products and highlighted the signing in the first days of collaboration agreements between Cuban state-owned and private enterprises and foreign companies.

He highlighted the opportunities offered by the Scientific and Technological Parks (Havana and Matanzas) of the Caribbean island, which function as incubators of new ideas to generate technology-based companies.

In a forward-looking manner, Plasencia affirmed that the Fair, which closes its doors this Friday, has been a satisfactory event, because it managed to return to the on-site modality after six years, on a par with the virtual one.