Speaking to the press after inaugurating the “Unique Cuba” thematic area of ​​the Ministry of Tourism at FIHAV—which runs until November 29—Garcia explained that supplies have improved considerably in less than a year following the opening of four wholesale markets with companies that are 100% foreign-owned to manage logistics for hotels.

He announced that today, Deputy Prime Minister and Minister of Foreign Trade and Foreign Investment, Oscar Perez-Oliva, will make several announcements that will encourage foreign investment and strengthen business operations in Cuba.

The development of the tourism sector, he said, is driven by foreign investment, with almost 70% based on some form of management-oriented investment.

At the same time, they are promoting hotel leasing to give greater autonomy to businesses investing in tourism.

Regarding his recent visit to Canada, he commented that he sees a favorable scenario for the Caribbean, stemming from the Canadian people’s decision not to consume American products.

As a result, a number of travelers who previously visited Florida and Las Vegas are now seeking new destinations in the winter.

As for the upcoming International Tourism Fair to be held in Varadero, Matanzas, in 2026, he emphasized that this edition will be dedicated to Canada, demonstrating a solid commercial strategy.

While focused on sun and beach tourism, it will also showcase other possibilities.

There is also significant potential for developing the Latin American market.

The strategy is to find new markets and recover others, such as Mexico, as well as Colombia, Peru, Brazil, and Argentina—growing exporting nations that could consolidate their position by 2026, but require greater promotion and advertising, a task they have been undertaking for over a year.

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