The province, which hosts more than 20 percent of Cuban beaches, shows a sustained recovery of foreign visitors, highlighting the notable presence of Russian travelers and the expectation for new flows.

The infrastructure is being prepared in conjunction with the Ignacio Agramonte International Airport, which will resume direct commercial operations from December, crucial for tourists to step directly into the territory.

Specialized training is a pillar: the Formatur School annually graduates about 125 professionals in cooking, reception and gastronomy, with 62 percent of teachers master and based at the beach poles.

The strategy includes a strong command of languages and a diploma in administration for young people, ensuring the service standards demanded by international tourism.

In investments, the Cubanacan chain operates five hotels with foreign brands such as Resonant and Sanctuary, after investments of more than 300 million pesos since 2024.

The reopening of the Hotel Costa Blanca in Santa Lucía and the reactivation of 35 percent of the Tararaco hotel plant, consolidating this pole of sun and beach.

The province extends its offer beyond the sun and beach, integrating city tourism -with its World Heritage Historic Center-, rural and events.

Science and innovation projects such as the sustainable tourism product “Blue Client” and the transition to renewable energy matrices set the standard.

The territorial delegation of Tourism works with the University of Camagüey to exploit the potential, identifying estates for new product designs.

With this comprehensive strategy, Camagüey consolidates its profile as a diverse destination, prepared for a high season that prioritizes quality and international insertion.

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