According to the announcement, companies from various sectors in Mexico, including some direct competitors, will join forces in a single initiative to promote the “Made in Mexico” brand, based on the concept of the pre-Hispanic ball game.

A statement from the Ministry specifies that the campaign, titled “Made in Mexico is Better Made – Let Mexicans Win,” has the support and participation of the Mexican Football Federation (Femexfut).

During the meeting with more than 50 companies, the Secretary of Economy, Marcelo Ebrard, highlighted the collaborative work being done by President Claudia Sheinbaum’s government with the Business Coordinating Council (CCE) and with businesses to promote investment, employment, and the country’s development.

For his part, the president of the CCE, JosevMedina, stated that speaking with certainty about growth today means speaking of confidence in what we produce and how we produce it.

“This campaign puts the quality of ‘Made in Mexico’ at the center as the foundation of economic development. ‘Made in Mexico is better made’ is a direct invitation to raise standards, to compete with pride,” the representative pointed out.

The president of the Mexican Football Federation (Femexfut), Mikel Arriola, expressed the football industry’s gratitude to the Secretary and its head for including it in the campaign, in a context where the Mexican population is the second largest fan base in the world, which “gives strength and impact to ‘Made in Mexico’.”

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