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WHO, FIFA urge Club World Cup to act together to end Covid-19

Geneva, Feb 8 (Prensa Latina) The World Health Organization (WHO) is currently working with FIFA to encourage football fans, world leaders and policymakers to #ACTogether to end the Covid-19 pandemic, with special campaign running throughout the FIFA Club World Cup 2021 in Abu Dhabi.

“Teamwork is essential for success on the football field and in ensuring health for all people around the globe,” added WHO Director-General Tedros Adhanom Ghebreyesus. “That is why the World Health Organization is proud to work with FIFA and our ACT-Accelerator partners at the FIFA Club World Cup to promote the need to share vaccines, tests and treatments fairly to protect people from COVID-19. If we all act together, we can end the pandemic.”

“Football provides a unique platform to convey positive impactful messages for society,” said FIFA President Gianni Infantino.

The #ACTogether branding has been a familiar sight on the pitchside perimeter boards so far during the FIFA Club World Cup™, while the campaign video has been played on giant screens at the stadiums.

FIFA and the WHO signed a memorandum of understanding in 2019 and have since worked on a range of initiatives that use the power of football to promote health throughout the world. This collaboration has become all the more important during the coronavirus pandemic.


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