“Teamwork is essential for success on the football field and in ensuring health for all people around the globe,” added WHO Director-General Tedros Adhanom Ghebreyesus. “That is why the World Health Organization is proud to work with FIFA and our ACT-Accelerator partners at the FIFA Club World Cup to promote the need to share vaccines, tests and treatments fairly to protect people from COVID-19. If we all act together, we can end the pandemic.”
“Football provides a unique platform to convey positive impactful messages for society,” said FIFA President Gianni Infantino.
The #ACTogether branding has been a familiar sight on the pitchside perimeter boards so far during the FIFA Club World Cup™, while the campaign video has been played on giant screens at the stadiums.
FIFA and the WHO signed a memorandum of understanding in 2019 and have since worked on a range of initiatives that use the power of football to promote health throughout the world. This collaboration has become all the more important during the coronavirus pandemic.