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Cuba to boost tourism industry at Fitur in Madrid

Madrid, Jan 16 (Prensa Latina) Cuba will exhibit its attractions at the International Tourism Fair (Fitur), with a diversification of offers and investment potentials, an official source said.

Niurka Perez Denis, Tourism Delegate Counselor for Spain and Portugal, told Prensa Latina that Cuba’s participation in Fitur is a tradition that is being consolidated with promising expectations.

The 44th edition of Fitur, to be held at the IFEMA-Madrid fairgrounds from January 24 to 28, will be attended by many Latin American delegations, including Ecuador as a Partner Country, Cuba, the Dominican Republic, Mexico, Chile, Peru, Argentina, Brazil, Colombia, Costa Rica, Venezuela, Panama, Bolivia, Uruguay, Jamaica, Barbados and Honduras.

Perez Denis noted that the design of innovative experiences in modalities such as nature and adventure tourism, cultural and historic-heritage tourism, events and incentives and health tourism, allows us to show Cuba as a destination that has much to offer beyond its internationally recognized beaches.

She told Prensa Latina that the possibilities for investors in areas like hotels and real estate development will be offered.

Fitur is the global meeting point for tourism professionals and the leading fair for inbound and outbound markets in Ibero-America, that is why it is important to be present,’ she said.

Pérez Denis explained that the Cuba as a destination, present in the main international fairs in 2023, opens this year with the participation in Fitur, with the presence of the main tourism actors in Cuba and the objective of continuing to contribute to the dynamization and growth of the the so-called smokeless industry.

Cuba’s tourism counselor pointed out that the goal is to expand tourism links in the different markets, renew the ‘Circuit’ product by national receptive agents, something that has distinguished Cuba from the rest of the destinations in the Caribbean.

It will also focus on attracting new tour operators in specialized areas (diving, fishing, nature, rural and adventure, cultural, MICE and even sports events), in markets with a high potential in these modalities and the offer of products such as the Flexi Fly and Drive.

She said that Cuba will be at Fitur with a delegation headed by Tourism Minister Juan Carlos Garcia Granda, who will have a dynamic work agenda in the Spanish capital.