This means betting on a strategic sector that puts the country on the international agenda of cultural industries, said Aida Fernandez, manager of the services sector at the local export agency. To this end, it is important to strengthen Guatemalan talent with a global vision and new industry practices, and to promote among the younger generations the perspective of selling services abroad, the executive stressed.

The president of the Board of Directors of the Orange Economy Commission of the same entity, Pili Mejia, highlighted the growth seen in the last 15 years; however, she pointed out that there are still challenges to overcome.

One of them is to position ourselves as a hub (center of activity) in Central America for film and creative services, by differentiating our proposal from other countries with greater infrastructure, such as Mexico, Colombia, or Argentina, he explained.

According to official data, the sector has managed to position the nation in the United States, Mexico, and Central America with audiovisual and film productions, digital animation, marketing, music, strategic communication, and technological applications.

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