The deal was signed by the president of the Gaviota Tourism Group, Carlos Latuff, and the representative of Iberostar Cuba Hotels & Resorts, Alejandro Barrios, at the Iberostar Grand Packard hotel (Havana).

This management model will boost the hotel’s repositioning locally and internationally, aligning it with the quality and excellence of the Iberostar Cuba brand and strengthening its competitiveness, according to the statement released this Friday.

The initiative involves a comprehensive transformation of strategic areas, including the renovation of the property.

It also includes the incorporation of cutting-edge technology, the optimization of sales channels, the strengthening of operations, financial modernization, and the development of a robust marketing and communications strategy.

This represents a firm commitment to talent development as a key factor in the proposal, the message states.

The plan is to implement the deal with a realistic, innovative, and customer-experience-oriented vision.

This agreement confirms the commitment to strengthening the hotel’s capabilities through investment, greater operational autonomy, and the promotion of strategic alliances.

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