Lietsa Peña, Deputy Director General of Foreign Trade at the Ministry of Foreign Trade and Foreign Investment (MINCEX), told Prensa Latina that the initiative highlights two fundamental aspects: industrial production in the country and the export of these high-quality products.

Peña noted the need to demonstrate that Cuba has the possibilities to improve its industry and expand its capabilities, thereby achieving better products.

She emphasized the current availability of goods characterized by quality, excellence, science, and innovation.

It is about uniting all shareholders to achieve better products,” she concluded. The intention of “Hecho en Cuba” is to attract investment from both foreign capital and non-state management entities.

While not opposed to imports, quite the opposite, Peña asserted that the best way to develop national industry is by injecting fresh foreign currency and leveraging its potentialities.

Therefore, if we have locally produced goods and companies that need them, instead of importing, these companies can invest in Cuban industry.

This would eliminate costs, reduce unnecessary foreign purchases, and lower prices for the end consumer.

Peña emphasized that these points align with the investment incentives announced during the 8th Investment Forum by Deputy Prime Minister and Foreign Trade and Foreign Investment Minister Oscar Perez-Oliva.

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