Announced at the Varadero resort, at the Plaza America fairgrounds, the catalog was immediately featured in various media outlets, including El Sol de Cuba (Mintur’s own publication), Mas Cuba magazine (Spain), and TTC (Italy), among many others that focus on the country.

Therefore, media outlets emphasize that from December 16, the date of the official presentation, and throughout the month, tour operators and travel agents will be focused on a wide array of events that position Cuba as an excellent MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

Specifically, the acronym MICE refers to four concepts in English: Meetings, Incentives, Conventions, and Exhibitions, which encompass the activities (or some of them) that comprise this type of business tourism.

The Ministry of Tourism’s catalog, as well as those of events related to the Ministries of Culture, Education, and Science, Technology, and Environment, demonstrate that the island continues to be a well-established destination for the MICE segment, experts say.

This presentation was given by the head of the Ministry of Tourism’s events department, Yanet de Armas, who provided comprehensive information about the characteristics of each event, the venues where they will be held, and contact information for the committees, organizers, and destination management companies.

Cuba is scheduled to host 276 events by 2026, 41 more than those held in 2025, a year in which the island is a member of the Federation of Congress and Related Event Organizers of Latin America (COCAL) and the International Congress and Convention Association (ICCA).

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