Ettore Prandini, president of the main agricultural organization of this country, stressed the importance of the law as well as the trade of organic products in 2021, with a record seven and a half billion euros in value, between domestic consumption and exports.

The law is strongly supported by Coldiretti, noted Prandini, because “respond to the expectations of producers and consumers” increasingly close to organic, farming of almost two out of three Italians (64 percent).

In addition to being able to have a brand for organic products obtained from entirely domestic raw materials, Coldiretti added that the new provision supports the use of digital platforms to ensure complete information on origin and quality.

In the last 10 years, total organic sales have more than doubled, reaching more than 122 percent, Coldiretti said, based on Biobanco data; an increase that, he added, is supported by the increase in national production on two million hectares of cultivated land.

This, he said, boosts the achievement of the objectives of the European Union’s strategy, the so-called Farm to Fork strategy for agricultural production and the protection of biodiversity (Farm to Fork of the New Green Deal), which, Coldiretti said, aims to have at least one field out of four, 25 percent, dedicated to organic in Italy.

This country, he recalled, with 70,000 producers, is the leader in Europe in terms of the number of companies dedicated to the organic sector, while insisting on the need to “support a sector with wide opportunities for economic and employment growth”.

He gave as an example of this the success of the national network of farmer’s markets organized by Campagna Amica with 12 thousand farmers involved in about 1,200 farmer’s markets throughout the country.

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