The event will be held from September 18 to 20 at the Casa del Ron (House of Rum) in that town in the western province of Matanzas, some 140 kilometers east of Havana, the island’s capital.
The executive explained that his company is a business group that manages the extra-hotel tourism activity on the island, when the festival will offer visitors the opportunity to taste some of the best rums of this country, as well as learn about its history and production.
The meeting will bring together specialists, businessmen, entrepreneurs, sales agents, producers and retailers to exchange information on the production and marketing of the main brands they produce and represent.
Master classes will be given by renowned rum masters, technologists and national and foreign specialists, as well as combinations and the creation of cocktails with white and aged rums by bartenders from the Cuban Bartenders Association (ACC).
Other proposals, Martínez de Armas said, will include visits to different rum factories on the island, which undoubtedly imply the fortune of discovering the interesting and complex elaboration processes that give rise to the flavor of Cuban spirits.
This new edition of this Festival, organized by the company Caracol S.A., subordinated to Cubasol, will also be an excellent opportunity to enjoy Cuba and in particular Varadero Beach.