This was the official launch of the new Partagas Royales vitola (48 ring gauge by 150 millimeters long).

This took place during the traditional Gala dinner organized within the framework of the TFWA World Exhibition & Conference 2025 international trade fair.

The event took place on September 30 at the L’Ondine – Vilebrequin La Plage restaurant in Cannes, bringing together exclusive distributors, Duty Free & Travel Retail operators, specialized press, and Habanos enthusiasts.

Attendees enjoyed the first taste of this vitola, designed to reinforce the company’s strategic commitment to this channel, a new product that is being circulated in international markets this week.

The Duty Free and Travel Retail channels are a strategic space for the growth of Habanos, S.A., bringing the cigar culture closer to millions of travelers each year.

Thanks to its presence in airports and international destinations, the cigar is consolidating its position as a true universal ambassador, projecting tradition, innovation, and passion around the world.

It is a vitola or type that reflects the brand’s unmistakable character by reviving the name of a historic 1960s format, now reinterpreted with a renewed and contemporary style.

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