This Cuban product has already accumulated several awards for its quality. The beverage also triumphed at the China Wine & Spirits Awards, recognized as the biggest and most prestigious wine and spirits competition in the Asian country.
It is the ‘Eminent Reserve’, whose high quality was noted by Cuban ambassador to China, Carlos Miguel Pereira, who referred to these awards as one more step on the ascending path of the industry.
The Pentawards contest, created and organized since 2007, quickly became one of the world’s main informative instruments of changes in consumption patterns.
This competition selects and distinguishes beverages from around the world with the potential to be marketed in China, and its awards are considered key to raising recognition among distributors and clients.
Winners receive official certificates and stickers to brand bottles, which help to draw even more attention.
Eminente Reserva is a rum aged in white oak barrels, with a smoky touch, notes of coffee and ‘raspadura’, a sweet derived from sugar cane. Last February the rum made its debut with a good reception in the United Kingdom.
Rums are among the products always present in Cuban exhibits in commercial fairs in China.