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Major British company concerned about Trump’s measures

London, Feb 4 (Prensa Latina) Major British firms, especially of beverage, today expressed their concern about the economic and trade measures of U.S. President Donald Trump.

The British alcoholic beverage giant Diageo, owner of brands such as Johnnie Walker, Smirnoff and Guinness, announced Tuesday that it is abandoning its sales forecasts for the 2024-2025 fiscal year due to the threat of tariffs imposed by Donald Trump.

Due to the macroeconomic and geopolitical uncertainty affecting many key markets they remove the medium-term forecast of five to seven percent revenue growth, Diageo reflected in its half-year results.

The group now plans to provide near-term projections on a more frequent schedule.

A 10 percent tariff on all products imported from China went into effect in the United States on Tuesday, a measure Beijing responded to earlier in the day.

The project to impose 25 percent tariffs on Canada and Mexico, pushed by Trump, was suspended for a month.

According to Diageo CEO Debra Crew, this situation of constant uncertainty hinders the group’s ability to provide up-to-date forecasts, as this is a new and dynamic scenario.

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