The video brings together renowned figures from Brazilian popular music, actors, and other cultural representatives to back the leader’s bid for a fourth term ahead of this Sunday’s general elections.
Caetano Veloso, Chico Buarque, Gilberto Gil, Geraldo Azevedo, Alcione, Mart’nalia, Xande de Pilares, Diogo Nogueira, Sandra Sa, Daniela Mercury, Fernanda Abreu, Maria Gadu, Xama, and Ebony all appear in the video, which is making waves on social media.
The lyrics convey a message of unity and social advocacy from the very first lines, noting that “no one will undo this bond of love” and urging people to work toward Brazil’s continued growth.
The song makes direct references to the electoral process, calling on voters to be “mindful when casting their ballots” and to “show that the family has power,” while asserting that “sovereignty is not up for negotiation” and that Sunday will be a “day of democracy.”
By repeatedly singing the chorus “Bora Lula”—a colloquial Brazilian expression meaning “Let’s go, Lula”—the performers make their support for the president’s candidacy explicit. The song champions social policies associated with Lula’s administrations, highlighting the fight against hunger and various educational programs.
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